For Northwestern Mutual financial advisors

Work with me for 30 days for $1,000. Then you decide.

No applications. No sales calls. You start with me for $1,000, we spend 30 days building you a steady flow of qualified leads, and at the end of it you either keep going or you're complete.

Start My First 30 Days

$1,000 today. If you stay at day 30 you pay the balance. If you leave, there are no further payments.

What your $1,000 gets you

Everything in your first 30 days

Your First 30 Days

$1,000

Normally $1,500. You save $500 when you start today.

A 30-minute roadmap call with me to map your goals, your gaps and your plan
The full ATTRACT module, The Pipeline Engine™
Weekly live group coaching calls with me, all recorded
A 30-minute results call with me at day 30 to review what showed up
Your Foundations installed: your Green Zone and your Hour of Power
The scripts, templates and swipe files for phase one

Start My First 30 Days

How it works

No applications. No sales calls.

I'd rather you see this work in your business than take my word for it. So instead of putting you through an application or a sales call, I built a 30-day Love It or Leave It. We work together for 30 days. You get real results in your business before you decide anything, and I get clients who are committed because they've already seen it work.

Your first 30 days, step by step

Your roadmap call with me. Thirty minutes at the start to map your goals, your gaps and your plan for the next 30 days.
Install your Foundations. Your Green Zone on the calendar and your Hour of Power, so the time for this work is protected before anything else gets added.
Run your first DPM. Learn the Dedicated Prospecting Meeting, run one, and get teed-up introductions out of it.
Pick your fastest lead strategy. DPMs, calls to existing clients, or targeted outreach. On the roadmap call we pick the one that fits your practice and you run it.
Your day-30 results call with me. Thirty minutes at the end to review what showed up, then decide together whether to keep going.

One goal

Quick wins that pay for the investment.

For 30 days this is your only focus. Not the whole system, just leads. The average lead is worth about $680 for the advisors I coach, so two leads more than covers your first 30 days. Most DPMs produce far more than two.

At the end of 30 days

You decide.

Love it

We keep going.

On your day-30 call we review your results together. Then Invite, Qualify and Mastery unlock, and we spend the next 12 weeks installing the rest of the system.

Leave it

You're complete.

No further payments. You keep the leads, the habits and the results from your first 30 days.

Why this exists

Here's what nobody told you.

You're working harder than most advisors you know. So why does your pipeline still feel empty?

You're showing up every day. You're taking meetings. You're making calls when you can. Your referrals feel awkward, and you're spending more time on admin than on actual revenue-generating activity. You know your practice has more potential, but you can't figure out why the effort isn't matching the income.

The playbook you were given was designed to keep you busy, not to make you wealthy. More activity isn't the answer. A better system is.

The full program

The Client Attraction System™

A 16-week group coaching program that gets you to a predictable, consistent flow of qualified, high-value prospects. It's built on three pillars, and we lay a foundation before we build them. Your first 30 days covers the foundation and the first pillar.

In your first 30 days

Foundations

The mindset, energy and time-management base that protects your calendar for the work that actually grows your practice.

In your first 30 days

Attract

The Pipeline Engine™. A multi-channel prospecting system that generates a steady flow of new leads from your clients and your network.

Unlocks at day 30

Invite

The Door Opener™. Plug-and-play language for your calls, texts and emails that gets the right people excited to take your first meeting.

Unlocks at day 30

Qualify

The Filter™. The QualCall and the framework that screen out the people who will never buy, so you spend your time only on prospects worth having.

Unlocks at day 30

Mastery

Four weeks to sharpen all three against your real cases, with no new material, until the whole thing runs clean.

Every module

What you work on, phase by phase

Training modules are released as you progress, so you're never buried in content. Each one comes loaded with the scripts and templates for that phase.

Phase 1, weeks 1 to 3. ATTRACT: The Pipeline Engine (your first 30 days)

We build a multi-channel prospecting engine so a single canceled meeting never collapses your pipeline again. By the end of phase one you have a functioning engine generating new opportunities every week.

The Quick Start Sprint. Three proven quick-win actions that create pipeline movement in your first 30 days. Each takes less than an hour to implement and is designed to generate leads immediately, so you see results in weeks, not months.

Defining Your Target Market. Get clear on exactly who you serve best, so every outreach effort is aimed instead of scattered across anyone with a pulse.
Proactive Prospecting Structure. A repeatable system of dedicated prospecting time, plus text and email, that creates leads rather than waiting for them.
The Signature Statement. A clear, compelling way to describe what you do that sets you apart from every other advisor.

Phase 2, weeks 4 to 6. INVITE: The Door Opener (unlocks at day 30)

The moment you start generating leads, you hit the next question: what do I actually say to them? This phase installs the language that gets the right prospects excited to take your first meeting. You'll have plug-and-play scripts for phone, voicemail, text and email that you can use the same day.

The Enticing Invite. Outreach language that sells the meeting and turns cold contacts into warm conversations.
Going Upmarket. How to reach better, more qualified, more affluent prospects.
The Outreach Playbook. Your cadence for how often, and through which channels, you reach out.

Phase 3, weeks 7 to 12. QUALIFY: The Filter (unlocks at day 30)

This is the deepest phase of the program, and the one that changes everything. We help you reclaim your calendar and fill it only with the prospects who deserve to be there. The best time to get a no is up front. You end up with fewer total meetings, and every one is with a qualified, high-value prospect.

The QualCall. A structured 20 to 30 minute conversation that surfaces a prospect's problems and urgency and filters out everyone who will never buy, before they get a full meeting. You qualify out with confidence, not guilt.
The Wealth-Building Framework. A diagnostic tool that lets you talk about what you do while identifying the problems that matter most to them.
Frame Control. Lead every conversation from the expert seat so the prospect moves through your selling process. Stop being the likable friend who gets shopped and start being the trusted authority who gets hired.

Phase 4, weeks 13 to 16. Mastery (unlocks at day 30)

By now your full system is live. Leads are coming in, your language is solid, and your calls are happening. These final four weeks are where we sharpen it against reality. We work through your actual cases, troubleshoot what isn't converting yet, and tune each part of the system using real examples from your own pipeline. There's no new material, only refinement, until the whole thing runs clean.

Support and access

Weekly coaching on your real business

Direct coaching, Q&A and hot seats with me, every week from week one. Bring your real situations: prospects you're stuck on, outreach that isn't landing, deals you're trying to close. You get real-time coaching on your real business, plus guest speakers from advisors doing the work in the field.

What's included

The full 16-week curriculum. Foundations, Attract, Invite, Qualify and Mastery, released as you progress.
Two one-on-one calls with me. Your 30-minute roadmap call to start, and your 30-minute results call at day 30.
Weekly live group coaching, on Zoom, every call recorded.
Scripts, templates and swipe files, so you know exactly what to say and stop reinventing the wheel.
A private community of advisors doing the same work at the same time, holding each other to it.
The Pipeline Scorecard, your weekly tracking tool so you always know what's working and where to focus.
Call recordings uploaded within 24 hours so you never miss a session.
Six months of additional access to the course content, so the training is yours to revisit long after the 16 weeks.

Results

Real results from real advisors

$550K to $3.2M+

"I'd been flat at around $500K for over three years before I hired Jason. He taught me how to prospect, how to run a QualCall that filters for the right people, and how to go after wealthier clients instead of chasing everyone. I've gone from $550K in 2019 to over $3.2 million today. He didn't just grow my revenue. He helped me build the business and the life I actually wanted."

David Miller, Northwestern Mutual Advisor

$367K to $744K premium, company rank 646 to 134

"In my first year with Jason I more than doubled my premium, from $367K to $744K, while running 25% fewer close meetings and 24% fewer fact-finders. The QualCall changed everything. I learned to filter out the people who weren't going to buy anyway and to lead my meetings rather than teach them. I went from ranked 646 in the company to 134."

Daniel Shahmoradian, Northwestern Mutual Advisor

97 qualified leads from 17 DPMs in 3 months

"My number one problem was finding an easy, effective way to get high-quality prospects. I implemented the DPM and proactive prospecting, and in three months I completed 17 DPMs and got 97 high-value prospects, most of them teed up for me. My premium year over year has doubled, and I have a new confidence and consistency."

Danielle Barak, CLTC, Northwestern Mutual Advisor

93 introductions from one client

"The proactive prospecting structure Jason taught in the program has been absolutely amazing. From just one client at Google, I received 93 introductions to L7-level professionals and above, senior leaders earning around $500K a year."

Creighton Hardy, Northwestern Mutual Advisor

15% to 33% projected premium growth

"Before the program I was on track for a 15% year-over-year increase in premium. After the program I'm on track for 33%. I learned how to qualify people out sooner so I could focus only on those who truly value us, and how to set dedicated prospecting meetings to generate new QS even when a week or a day falls apart. This was all in a few short months in Jason's coaching program. I feel more professional, more marketable, and more in control of my business."

XueXia Burton, Northwestern Mutual Advisor

Start My First 30 Days for $1,000

About your coach

Jason Hartanov

I've coached 100+ Northwestern Mutual advisors over 13+ years, with a 75% renewal rate and clients who stay 2 to 6 years. I've worked with new reps, career changers, reps chasing Lives Leader, Summit and Forum, $1M/$1M reps, and 5 Star Pathfinders.

My clients include the fastest 5 Star Pathfinder, the number two producer in the company, and a current top 10 advisor in net cash flow.

I don't just teach this system, I run it every day in my own business. The QualCall, the Enticing Invite and the prospecting language are the same practices that built my coaching business entirely through referrals.

The investment

Today you're only deciding on 30 days

The full Client Attraction System™ is a 16-week program. You're not committing to 16 weeks today. You're committing to 30 days, and then you decide.

What you pay today

$1,000

Your first 30 days

Both one-on-one calls with me
The full ATTRACT module
Weekly live group coaching
Normally $1,500, so you save $500 today

Start Now

Only if you stay at day 30

$3,500

Paid in full, or 3 payments of $1,500

Invite, Qualify and Mastery unlock
The remaining 12 weeks of group coaching
Six months of extra access to the content
If you leave at day 30, you pay nothing further

30-day Love It or Leave It

Run the system for 30 days, then make the call

Show up to the calls, work the first phase and put the Quick Start Sprint into action. At day 30 we look at what actually happened in your business and you decide. Love it and we keep going. Leave it and you're complete, with no further payments.

Is this for you?

Who this works for, and who it doesn't

This is perfect for you if:

You're a Northwestern Mutual financial advisor who's tired of an inconsistent, unpredictable pipeline.
You've been in the business 3+ years, or you're a new career changer. You've survived the gauntlet and you're ready to break through the next ceiling.
You're willing to implement a proven system, not just consume content, but actually do the work.
You're coachable. You want someone to challenge you, push you and hold you accountable.
You're done settling for a business that doesn't match your effort.
You believe investing in yourself is how you grow, not something you do once you can afford it.

This won't work for you if:

You're uncoachable. You argue with the process, resist the framework and insist on doing it your way, the same way that got you stuck.
You're a cherry picker. You want to grab pieces of the system and skip the parts that require real change. The system only works when you run the whole system.
You're looking for a magic button. You need results in two weeks or you're out. This is a 16-week system, not a lottery ticket.
You blame everything and everyone: your market, your managing director, the economy.
You have zero ownership of your results. If life is happening to you and you refuse to take radical responsibility, I can't help you.

Questions

What exactly am I paying for today?

Your $1,000 covers your first 30 days in the program. That includes a 30-minute roadmap call with me at the start, the full ATTRACT module, your weekly live group coaching calls, your Foundations installed, and a 30-minute results call with me at day 30.

What happens at day 30?

We get on your results call and look at what actually showed up in your business. If you want to keep going, you pay the balance of $3,500 in full or in 3 payments of $1,500, and Invite, Qualify and Mastery unlock for the remaining 12 weeks. If you'd rather stop there, you're complete and there are no further payments.

When do I start?

You'll get your onboarding email within 24 hours of enrolling, with instructions to send your data for review and to book your roadmap call. You start the week after you enroll.

What if I can't make a group coaching call?

Every call is recorded and uploaded within 24 hours, so you can catch anything you miss. You can also send your question ahead of time and I'll cover it on the call.

Now you have two choices

Keep doing what you've been doing, or try this for 30 days.

Option one is to do nothing, and keep getting what you've been getting. Option two is to put $1,000 in, give it a real shot for 30 days, and decide at day 30 with actual results in front of you.

Start My First 30 Days for $1,000

P.S. The moment you enroll you get immediate access to The Quick Start Sprint: three specific prospecting actions designed to generate leads in your first 30 days. You're not waiting 16 weeks to see results. Pipeline movement starts in week one, which is the whole point of deciding at day 30 instead of today.