Client Attraction System

For Northwestern Mutual financial advisors

Work with me for 30 days for $1,000. Then you decide.

No applications. No sales calls. You start with me for $1,000, we spend 30 days building you a flow of qualified leads, and at the end of it you either keep going or you're complete.

The 16-week program, and where you start

AttractWk 1-3

InviteWk 4-6

QualifyWk 7-12

MasteryWk 13-16

100+Northwestern Mutual advisors coached

13+years of coaching

$680average value of every lead

Your first 30 days

$500 fast-action discount$1,500

$1,000

That's all you pay to start. You begin the week after you enroll.

A 30-minute roadmap call with me to map your goals, your gaps, and your plan
The full ATTRACT module, The Pipeline Engine™
Weekly live group coaching calls with me, all recorded
A 30-minute results call with me at day 30 to review what showed up

Start my first 30 days

At day 30 you choose. Keep going and pay the balance, or stop there with no further payments.

How it works

No applications. No sales calls.

I'd rather you see this work in your business than take my word for it. So instead of putting you through an application or a sales call, I built a 30-day Love It or Leave It.

We work together for 30 days. You get real results in your business before you decide anything, and I get clients who are committed because they've already seen it work.

Your roadmap call with me

Thirty minutes at the start to map your goals, your gaps, and your plan for the next 30 days.
Install your Foundations

Your Green Zone on the calendar and your Hour of Power, so the time for this work is protected before anything else gets added.
Run your first DPM

Learn the Dedicated Prospecting Meeting, run one, and get teed-up introductions out of it.
Pick your fastest lead strategy

DPMs, calls to existing clients, or targeted outreach. On the roadmap call we pick the one that fits your practice and you run it.
Your day-30 results call with me

Thirty minutes at the end to review what showed up, then decide together whether to keep going.

One goal

Quick wins that pay for the investment.

For 30 days this is your only focus. Not the whole system, just leads.

$680

The average value of every lead for the advisors I coach. Two leads more than covers your first 30 days, and most DPMs produce far more than two.

At the end of 30 days

You decide.

Love it

We keep going.

On your day-30 call we review your results together. Then Invite, Qualify, and Mastery unlock, and we spend the next 12 weeks installing the rest of the system.

Leave it

You're complete.

No further payments. You keep the leads, the habits, and the results from your first 30 days.

Why this exists

Here's what nobody told you.

You're working harder than most advisors you know. So why does your pipeline still feel empty?

You're showing up every day. You're taking meetings. You're making calls when you can. Your referrals feel awkward, and you're spending more time on admin than on actual revenue-generating activity. You know your practice has more potential, but you can't figure out why the effort isn't matching the income.

The playbook you were given was designed to keep you busy, not to make you wealthy. More activity isn't the answer. A better system is.

The full program

The Client Attraction System™

A 16-week group coaching program that gets you to a predictable, consistent flow of qualified, high-value prospects. It's built on three pillars, and we lay a foundation before we build them. Your first 30 days covers the foundation and the first pillar.

Foundations In your first 30 days

The base every high performer runs on

The mindset, energy, and time-management base that protects your calendar for the money-making activity that actually grows your practice.

Pillar 1 · Attract In your first 30 days

The Pipeline Engine™

A multi-channel prospecting system that generates a steady flow of new leads from your clients and your network, so a single canceled meeting never collapses your pipeline again.

Pillar 2 · Invite Unlocks at day 30

The Door Opener™

The plug-and-play language for your calls, texts, and emails that gets the right people excited to take your first meeting.

Pillar 3 · Qualify Unlocks at day 30

The Filter™

The QualCall and framework that screen out the people who will never buy, so you spend your time only on prospects worth having.

Mastery Unlocks at day 30

Four weeks to master all three

No new material. We sharpen the whole system against your real cases until it runs clean.

Everything you saw in the workshop, installed in your business, with me coaching you through it.

Every module

What you work on, phase by phase.

Training modules are released as you progress, so you're never buried in content. Each one comes loaded with the scripts and templates for that phase.

Phase 1Weeks 1-3Your first 30 days

ATTRACT: The Pipeline Engine™

We build a multi-channel prospecting engine so a single canceled meeting never collapses your pipeline again. By the end of Phase 1, you have a functioning engine generating new opportunities every week.

The Quick Start Sprint™

Three proven quick-win actions that create pipeline movement in your first 30 days. Each takes less than an hour to implement and is designed to generate leads immediately, so you see results in weeks, not months. This is the fast start. The engine below is what makes it last.

Defining Your Target Market: Get clear on exactly who you serve best, so every outreach effort is aimed instead of scattered across anyone with a pulse.
Proactive Prospecting Structure: A repeatable system of dedicated prospecting time, plus text and email, that creates leads rather than waiting for them.
The Signature Statement: A clear, compelling way to describe what you do that sets you apart from every other advisor.

Phase 2Weeks 4-6Unlocks at day 30

INVITE: The Door Opener™

The moment you start generating leads, you hit the next question: what do I actually say to them? This phase installs the language that gets the right prospects excited to take your first meeting. You'll have plug-and-play scripts for phone, voicemail, text, and email that you can use the same day.

The Enticing Invite: Outreach language that sells the meeting and turns cold contacts into warm conversations.
Going Upmarket: How to reach better, more qualified, more affluent prospects.
The Outreach Playbook: Your cadence for how often, and through which channels, you reach out.

Phase 3Weeks 7-12Unlocks at day 30

QUALIFY: The Filter™

This is the deepest phase of the program, and the one that changes everything. We help you reclaim your calendar and fill it only with the prospects who deserve to be there. The best time to get a no is up front. You end up with fewer total meetings, and every one is with a qualified, high-value prospect.

The QualCall: A structured 20-30 minute conversation that surfaces a prospect's problems and urgency and filters out everyone who will never buy, before they get a full meeting. You qualify out with confidence, not guilt.
The Wealth-Building Framework: A diagnostic tool that lets you talk about what you do while identifying the problems that matter most to them.
Frame Control: Lead every conversation from the expert seat so the prospect moves through your selling process. Stop being the likable friend who gets shopped and start being the trusted authority who gets hired.

Phase 4Weeks 13-16Unlocks at day 30

Mastery

By now your full system is live. Leads are coming in, your language is solid, and your calls are happening. These final four weeks are where we sharpen it against reality. We work through your actual cases, troubleshoot what isn't converting yet, and tune each part of the system using real examples from your own pipeline. There is no new material, only refinement, until the whole thing runs clean.

Support and access

Weekly coaching on your real business.

Every week, from week one

Live Group Coaching Call, 60 minutes

Direct coaching, Q&A, and hot seats with me. Bring your real situations: prospects you're stuck on, outreach that isn't landing, deals you're trying to close. You get real-time coaching on your real business, plus guest speakers from advisors doing the work in the field. These start in your first 30 days.

The full 16-week curriculum, Foundations, Attract, Invite, Qualify, and Mastery, released as you progress.
Two one-on-one calls with me, your 30-minute roadmap call to start and your 30-minute results call at day 30.
Scripts, templates, and swipe files, so you know exactly what to say and stop reinventing the wheel.
A private community of advisors doing the same work at the same time, holding each other to it.
The Pipeline Scorecard™, your weekly tracking tool so you always know what's working and where to focus.
Call recordings uploaded within 24 hours so you never miss a session.
6 months of additional access to the course content, so the training is yours to revisit long after the 16 weeks.

Hear it from me first

Watch me explain the program.

In this clip from the workshop I walk through exactly how the Client Attraction System works and what your first 30 days look like.

Client Attraction System

Want the full workshop?

The full replay lives in my free community.

The complete Double Your Business Without Doubling Your Workload session covers proactive prospecting, the QualCall, and protecting your Green Zone hours. Join the free Skool community to watch it.

Watch the full replay in Skool

Join the free Elite Advisor Academy community on Skool.
Head to the Classroom tab at the top of the community.
Watch the replay of the full workshop.

Results

Real results from real advisors.

$550K to $3.2M+David Miller

I'd been flat at around $500K for over three years before I hired Jason. He taught me how to prospect, how to run a QualCall that filters for the right people, and how to go after wealthier clients instead of chasing everyone. I've gone from $550K in 2019 to over $3.2 million today. He didn't just grow my revenue. He helped me build the business and the life I actually wanted.

David Miller · Northwestern Mutual Advisor

$367K to $744K premiumCompany rank 646 to 134

In my first year with Jason I more than doubled my premium, from $367K to $744K, while running 25% fewer close meetings and 24% fewer fact-finders. The QualCall changed everything. I learned to filter out the people who weren't going to buy anyway and to lead my meetings rather than teach them. I went from ranked 646 in the company to 134.

Daniel Shahmoradian · Northwestern Mutual Advisor

93 introductionsFrom one client

The proactive prospecting structure Jason taught in the program has been absolutely amazing. From just one client at Google, I received 93 introductions to L7-level professionals and above, senior leaders earning around $500K a year.

Creighton Hardy · Northwestern Mutual Advisor

97 qualified leadsFrom 17 DPMs in 3 months

My number one problem was finding an easy, effective way to get high-quality prospects. I implemented the DPM and proactive prospecting, and in three months I completed 17 DPMs and got 97 high-value prospects, most of them teed up for me. My premium year over year has doubled, and I have a new confidence and consistency.

Danielle Barak, CLTC · Northwestern Mutual Advisor

15% to 33%Projected premium growth

Before the program I was on track for a 15% year-over-year increase in premium. After the program I'm on track for 33%. I learned how to qualify people out sooner so I could focus only on those who truly value us, and how to set dedicated prospecting meetings to generate new QS even when a week or a day falls apart. This was all in a few short months in Jason's coaching program. I feel more professional, more marketable, and more in control of my business.

XueXia Burton · Northwestern Mutual Advisor

Start my first 30 days for $1,000

About your coach

Jason Hartanov

I've coached 100+ Northwestern Mutual advisors over 13+ years, with a 75% renewal rate and clients who stay 2 to 6 years. I've worked with new reps, career changers, reps chasing Lives Leader, Summit, and Forum, $1M/$1M reps, and 5 Star Pathfinders.

My clients include the fastest 5 Star Pathfinder, the number two producer in the company, and a current top 10 advisor in net cash flow.

I don't just teach this system, I run it every day in my own business. The QualCall, the Enticing Invite, and the prospecting language are the same practices that built my coaching business entirely through referrals.

The investment

Today you're only deciding on 30 days.

The full Client Attraction System™ is a 16-week program. You're not committing to 16 weeks today. You're committing to 30 days, and then you decide.

What you pay today

$500 fast-action discount$1,500

$1,000

Your first 30 days, including both one-on-one calls with me, the ATTRACT module, and your weekly group coaching.

Only if you stay at day 30 $3,500

Paid in full, or 3 payments of $1,500. If you leave at day 30, you pay nothing further.

30-Day Love It or Leave It

Start my first 30 days for $1,000

Come in and run the system for 30 days. Show up to the calls, work the first phase, and put the Quick Start Sprint™ into action. At day 30 we look at what actually happened in your business and you make the call. Love it and we keep going. Leave it and you're complete, with no further payments. So really, there's not much risk in getting started, is there?

Is this for you?

Who this works for, and who it doesn't.

This won't work for you if:

You're uncoachable. You argue with the process, resist the framework, and insist on doing it your way, the same way that got you stuck.
You're a cherry picker. You want to grab pieces of the system and skip the parts that require real change. The system only works when you run the whole system.
You're looking for a magic button. You need results in 2 weeks or you're out. This is a 16-week system, not a lottery ticket.
You blame everything and everyone: your market, your managing director, the economy. If you're looking for validation instead of a solution, this isn't for you.
You have zero ownership of your results. If life is happening to you and you refuse to take radical responsibility, I can't help you.

This is perfect for you if:

You're a Northwestern Mutual financial advisor who's tired of an inconsistent, unpredictable pipeline.
You've been in the business 3+ years (or you're a new career changer). You've survived the gauntlet and you're ready to break through the next ceiling.
You're willing to implement a proven system, not just consume content, but actually do the work.
You're coachable. You want someone to challenge you, push you, and hold you accountable.
You're done settling for a business that doesn't match your effort. You know you're capable of more and you're ready to prove it.
You believe investing in yourself is how you grow, not something you do once you can afford it.

Now you have two choices

Keep doing what you've been doing, or try this for 30 days.

Option one is to do nothing, and keep getting what you've been getting. Option two is to put $1,000 in, give it a real shot for 30 days, and decide at day 30 with actual results in front of you.

When you enroll, you'll receive your onboarding email within 24 hours with instructions to send your data for review and to book your roadmap call. You start the week after you enroll.

Start my first 30 days for $1,000 Watch the full replay in Skool

To watch the replay: join the free Skool community, head to the Classroom tab, and open the workshop replay.

Jason "Coach Jason" HartanovHelping Northwestern Mutual advisors build the pipeline they deserve.

P.S. The moment you enroll, you get immediate access to The Quick Start Sprint™: three specific prospecting actions designed to generate leads in your first 30 days. You're not waiting 16 weeks to see results. Pipeline movement starts in week one, which is the whole point of deciding at day 30 instead of today.